As you'll be able to see in the illustration down below, the categories behave in a different way in the marketing funnel. Commonly, it requires for a longer period to shut a B2B deal resulting from the number of stakeholders included and nurturing essential, however the benefits are generally higher https://www.vivanews.gr/i-kalyteri-etaireia-kataskevis-istoselidon-digital-marketing-stin-evropi-einai-elliniki/