This can be just about one of several startup approaches espoused via the "Lean Startup" principles - (not PR specially, but gauging curiosity before creating) The really hard truth about journalists and startups is always that their overwhelming majority don’t really care about your press release. What they do care https://businesspressreleases46790.magicianwiki.com/1282331/the_single_best_strategy_to_use_for_new_business_press_release_example