“We began to work on our packaging, and we recognized that we necessary to make a thing that wasn’t about being poured, but that might be consumed how bottle water was,” Swanson said. “We made an ergonomic package that buyers would choose to drink away from, and released in 2016.” https://sustainablemilkcarton.blogspot.com/2025/02/free-water-advertising-gabletop-paks.html